Austin, TX · Growth & Fractional Leadership for Consumer Brands

Growth breaks when marketing becomes fragmented.
I help consumer brands connect acquisition, retention, lifecycle marketing, and brand strategy into integrated growth systems that compound.

Work With Me
Selected Impact
+40%
YoY growth, contributed 51% of total company growth
421K
New customers | +58% YoY, scaled acquisition across DTC and marketplaces
55%
Subscription revenue | +24% YoY, built a high-retention, recurring revenue base
+45%
ROAS improvement, optimized channel mix and creative performance
Aggregate impact delivered across consumer brand leadership roles. See selected brands and engagements below.

Selected Brands & Growth Engagements

Nature’s Sunshine Supplements · DTC & Omnichannel
Aquasana Consumer Hardware · DTC & Retail
Magnet Beauty B2B SaaS · Beauty Tech
Blaze Pizza QSR · National Franchise
Aramark Foodservice · Enterprise
Purekind Living DTC · Founder-Led
PlantX DTC Grocery · Meal Delivery
Farmhouse Delivery DTC Grocery · Meal Delivery

Fragmented marketing creates diminishing returns.

As competition increases across digital channels, many consumer brands are struggling with rising acquisition costs, declining retention, and diminishing differentiation. Adding more channels or increasing ad spend alone will not create sustainable growth.

The issue is rarely isolated to channel performance alone. Acquisition, retention, lifecycle marketing, creative, and customer experience often operate independently instead of as part of a cohesive growth system. When internal teams, agency partners, and platforms operate in silos, inefficiencies compound across the business.

Winning creative becomes underleveraged, customer journeys lose consistency, and short-term acquisition pressure overrides long-term customer value.

At the same time, AI is accelerating a wave of interchangeable content and creative, making it harder for brands to maintain distinctiveness and long-term customer connection.

The brands winning today are building integrated growth systems that compound over time while protecting a differentiated brand identity.

Growth leadership for brands navigating scale, complexity, and shifting customer behavior.

I work with DTC and omnichannel consumer brands as an executive marketing and growth leader, aligning brand, acquisition, retention, customer experience, and commercialization around shared business goals.

Whether leading internal teams, auditing agency ecosystems, or helping brands evolve beyond founder-led growth, the challenge is often the same: marketing complexity increases as efficiency declines.

I step in to align strategy, teams, channels, customer journeys, and operational priorities so growth becomes more efficient, scalable, and connected across the business.

Backed by 20+ years leading marketing across DTC, retail, marketplaces, and omnichannel environments, I bring both brand and commercial experience, connecting customer acquisition, retention, and brand value to long-term business growth.

01

The CAC Ceiling

Paid acquisition eventually hits a ceiling. Without strong retention, lifecycle, and brand foundations behind it, growth becomes more expensive and harder to sustain. I help brands build integrated customer and marketing systems that support long-term efficiency beyond paid spend.

02

The Omnichannel Leap

Moving from pure DTC into retail, wholesale, and omnichannel requires a different operational model. Most partners understand either digital acquisition or retail expansion, but rarely both. I help brands align channel strategy, customer experience, and commercial operations across the full ecosystem.

03

The High-Consideration Journey

Health, wellness, beauty, and food categories require trust long before conversion happens. Most growth strategies are optimized for impulse purchases, not high-consideration customer journeys. I help brands develop the messaging, proof structure, and lifecycle sequencing required to build long-term customer trust and value.

Integrated Growth Model

Integrated Marketing System Brand Positioning & Story Performance Paid & Acquisition Lifecycle Retention & LTV Go-to-Market Channel & Scale
Brand Strategy Performance Marketing Go-to-Market Lifecycle & Retention Customer Experience Content Strategy Agency Management CRO & Experimentation LTV / CAC Modeling MMM & Incrementality P&L Ownership Retail & Wholesale

Strategy you can see in action.

Real frameworks, campaigns, and growth systems built to improve efficiency, strengthen customer engagement, and support long-term brand value. Brand names are anonymized where appropriate.

01

Earth Month Full-Funnel Campaign

Supplement Brand, DTC & Omnichannel ($480M revenue)

Campaign Strategy

Led strategy and cross-channel execution for a full Earth Month campaign spanning brand positioning, paid media, lifecycle, and creative direction across six marketing channels.

  • Developed the “From the Earth, Proven by Nature” campaign platform and creative guardrails across paid, email, display, website, and CTV.
  • Built the full-funnel channel strategy: CTV storytelling → mid-funnel education (Meta, YouTube, Reddit) → lower-funnel retargeting and search.
  • Directed agency partners across creative, paid media, and channel execution to maintain message consistency and commercial alignment across all customer touchpoints.
  • Defined primary KPIs including revenue, new customer acquisition, ROAS, CVR, and branded search lift across 8 hero SKUs.
02

Brand Messaging Integration & Channel Alignment

Supplement Brand, DTC & Omnichannel ($480M revenue)

Brand Strategy & Integration

A legacy supplement brand with strong equity but fragmented messaging across paid, organic, email, and external agency partners.

  • Translated consumer research and brand positioning into channel-specific messaging frameworks across paid social, email, website, and creative briefs.
  • Developed a unified content and messaging strategy rooted in the brand’s quality standards and core consumer personas.
  • Aligned multiple agency and internal partners around a consistent brand voice across paid social, CTV, display, and search.
  • Built copy standards and compliance-aware messaging guidelines to improve consistency across all owned channels.
  • Audited and refined brand voice across digital touchpoints, helping close the gap between brand positioning and customer experience.
03

Organic Social Strategy & Content Framework

Supplement Brand, DTC & Omnichannel ($480M revenue)

Customer Experience & Content Strategy

Built a comprehensive organic social strategy from the ground up, including content pillars, creative direction, publishing cadence, community standards, and KPI framework.

  • Defined six core content themes spanning education, ingredient storytelling, standards and proof, product education, and community engagement.
  • Established a structured content mix and publishing cadence designed to support long-term engagement and reduce reliance on paid amplification.
  • Built scalable creative guardrails covering tone, visual identity, and compliance-aware language standards.
  • Shifted KPI focus toward saves, shares, watch time, and profile engagement over vanity metrics.
04

Five Brands in an Emerging Market

Vertically Integrated Consumer Company, California Market Entry ($350M revenue)

Brand Development / Go-to-Market / Commercialization

Led full consumer brand development and commercialization for one of California’s largest distributors as the company transitioned into vertically integrated manufacturing.

  • Developed positioning, packaging, and launch strategy for five distinct consumer brands, each built for different audiences and retail environments.
  • Built the go-to-market strategy for 30+ SKUs across multiple product categories in a newly regulated market.
  • Drove 120% revenue growth through integrated brand, retail, and performance initiatives.
  • Expanded retail distribution by 40% and improved sell-through velocity by 30% through merchandising and retail activation.
05

DTC Brand Build & Launch

Founder-Led DTC Brand, Home & Lifestyle

Founder / Brand Build

Built a DTC home and lifestyle brand from concept through launch, leading brand positioning, e-commerce development, merchandising, content, SEO, and lifecycle marketing.

  • Developed the brand identity, naming, and visual direction without outside agency support.
  • Built and merchandised a multi-category Shopify storefront optimized for conversion and customer experience.
  • Designed and launched lifecycle and email capture flows supporting both acquisition and retention.
  • Improved conversion by 28% through site experience optimization and lifecycle strategy.

Three ways to work together.
One standard:
strategic growth leadership.

Strategic engagements designed to help consumer brands navigate growth complexity, operational alignment, and shifting customer behavior.

01

Growth System Diagnosis

$2,500 – $5,000
For brands that know growth is becoming less efficient but can’t clearly identify where the disconnect exists.

I audit the full growth ecosystem: acquisition efficiency, lifecycle, customer experience, messaging, channel alignment, and discoverability. Then I deliver a prioritized action plan focused on the highest-leverage opportunities for sustainable growth and operational clarity.

In two weeks, you walk away with clarity on what’s working, what’s misaligned, and what to prioritize first.

Includes an evaluation of brand discoverability, content structure, and visibility across both traditional and AI-driven search environments.

Most clients uncover 2–3 critical gaps directly impacting CAC, conversion, or retention.

Start With a Diagnosis
02

90-Day Growth Sprint

$15,000 – $25,000
For brands ready to build more connected, scalable growth systems.

A focused embedded engagement designed to align strategy, customer journeys, channel execution, and operational priorities around measurable business growth.

By the end of the engagement, you leave with stronger alignment across acquisition, retention, brand, and go-to-market, creating a more scalable and efficient growth model.

Ideal for brands navigating growth plateaus, omnichannel expansion, retention challenges, or operational misalignment.

Build the Foundation
03

Fractional CMO & Growth Leadership

Scoped by engagement
For brands that need experienced growth leadership without a full-time executive hire.

I function as an embedded growth and marketing leader, aligning teams, agencies, strategy, and execution around long-term business performance, customer value, and scalable growth systems.

Available for ongoing fractional leadership or focused engagements including commercialization strategy, omnichannel expansion, retention programs, retail growth, and go-to-market execution.

Minimum 3-month engagement.

Work Together

Early-stage founder? Ask about strategic advisory options.

Jennifer Mascari, Fractional CMO

Built at the intersection of brand, growth, and human-centered strategy.

I’ve spent 20+ years leading growth and marketing across consumer brands at different stages of scale, from founder-led startups to enterprise organizations.

My experience spans DTC, retail, marketplaces, and omnichannel environments at real scale. What connects the work is a belief that sustainable growth happens when brand, customer experience, acquisition, retention, and channel strategy operate together instead of independently.

I bring both strategic and operational leadership, aligning teams, agencies, customer journeys, and cross-functional execution around sustainable growth, commercial alignment, and long-term customer value.

I work with a limited number of partners at a time so I can stay closely connected to both the work and the business outcomes behind it.

EXPERIENCE 20+ years leading growth across DTC, retail, marketplaces, and omnichannel consumer brands.
COMMERCIAL SCOPE Eight-figure media budgets, full-funnel ownership, and cross-functional marketing leadership.
CHANNEL EXPERIENCE DTC, retail, wholesale, Amazon, TikTok Shop, lifecycle, and paid acquisition.
FOCUS AREAS Customer experience, lifecycle, retention, omnichannel growth, and brand strategy.
BASED Austin, TX · Available remotely

Frequently asked questions

Every engagement moves quickly to establish clarity and immediate priorities. The first two weeks are dedicated entirely to a comprehensive Growth System Diagnosis, auditing your internal team velocity, current agency performance, acquisition economics, and underlying retention flows. By day 30, we have an agreed-upon, prioritized execution roadmap with the highest-leverage initiatives actively underway.

Most agencies are built to execute channel-specific tactics and optimize isolated performance metrics. As a Fractional CMO, I operate as an embedded executive growth leader, aligning brand, acquisition, customer experience, retention, and operational strategy around long-term business performance. My role is to ensure growth systems work together cohesively, especially as customer journeys and discovery behavior become more fragmented.

The inflection point typically happens when a brand outgrows its early-stage growth playbook and revenue begins to plateau despite increasing ad spend. If your internal marketing teams or external agencies are operating in disconnected silos, growth is becoming less efficient, or you are preparing for a major market expansion, you need senior leadership. A Fractional CMO provides that executive strategic steering without the overhead of a full-time, permanent C-suite hire.

It requires moving completely away from the reactive, short-term attribution models of pure e-commerce and adopting a true omnichannel operational framework. Success depends on aligning brand positioning, channel strategy, and margin structure across both digital and physical environments. I help brands build the operational alignment required to scale across DTC, retail, wholesale, and marketplaces successfully.

High-consideration categories cannot scale on impulse clicks alone; they require a deliberate strategy built around consumer education, deep compliance boundaries, and earned consumer trust. My approach focuses on designing a more deliberate customer journey, orchestrating the content sequencing, proof points, and lifecycle structures these brands need to turn high-friction discovery into long-term customer value.

Get in Touch

If your marketing is spending
but not compounding,
let’s talk.

Tell me where the business is today and what you're working on. I'll tell you honestly whether I can help.

START THE CONVERSATION jennifer@jennifermascari.com